Perfect Party Planner

What do you do

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WHAT YOU DO

YOUR PRODUCT/SERVICE

What do you really sell? If you’re an insurance salesperson, what you’re really selling is security and peace of mind. If you’re a hairdresser, what you’re really selling is confidence. Get the idea? You might sell a product or service, but what you’re really selling is a feeling.

WHY IS THIS IMPORTANT?

Exercise: Write down what you sell then write down what you REALLY sell.

Example: We sell high quality, nutritious meal prep kits. What we REALLY sell is peace of mind and convenience.



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